The model stars in the new “LE CHOUCHOU” campaign.
Gigi Hadid is continuing her longstanding relationship with Jacquemus as she stars in the brand’s new Fall/Winter 2023 campaign. An evolution of the runway show which took place in June this year.

The collection, dubbed “LE CHOUCHOU,” centers around a theme of spherical objects and as a result, sees Hadid transform into an apple, disco ball and grape-like structure for the playful campaign. Lensed by Johnny Dufort and styled by Ursina Gysi, the campaign echoes the color palette of the FW23 showcase, blending sparkling silver with cherry red and accents of white.

Embodying a comical, teacher’s pet persona, Hadid showcases an exaggerated take on the FW23 campaign, which featured Nutcracker-esque silhouettes, sheer lingerie styles and puffball dresses, accessorized by glitzy fabrics and floral embroidery.

Take a look at Hadid in action above, and head to the Jacquemus website for more information.