Hailey Bieber has given her first interview since welcoming her son Jack Blues Bieber with husband Justin on August 22.

But she did not dish on home life with Jack and Justin. Rather, the 27-year-old model – who skipped the Victoria’s Secret fashion show this week – spoke with WWD about her Rhode beauty brand.

This month she debuted legendary 90s model Claudia Schiffer as the face of her Rhode. She said she used 54-year-old Schiffer because she wanted her products to ‘transcend generations.’

Also in her interview she talked the challenges of being a boss. Hailey said she is aware the journey for her brand is never going to be smooth but she is determined to forge ahead and continue her success.

‘Mistakes are going to happen… [there] will be bumps in the road, which are out of your control, but you need to pivot, run and work with them as they come,’ said the cover girl.

Hailey Bieber has given her first interview since welcoming her son Jack Blues Bieber with husband Justin on August 22

The 27-year-old model – who skipped the Victoria’s Secret fashion show this week – spoke with WWD about her Rhode beauty brand

The Instagram star has used Claudia as the star for her latest skincare product Barrier ʙuттer – an intensive night time moisturizing balm.

Hailey has now revealed she’s been keen to work with Claudia for a long time.

She told WWD: ‘I really wanted to use someone who transcended several different generations and demographics.

‘When I think of Claudia, the iconicness [sic] is just immediate, plus her reach and impact on so many different age groups. She’s somebody that I’m a big, big fan of.

‘I’ve been inspired by her as a model and her imagery has been on several of our Rhode mood boards since we started.’

Hailey previously scored a big hit with her Rhode Lip Case – a case for iPhones that includes a spot to hold a tube of the brand’s Peptide Lip Treatment or Tint.

And the model says she’d like to come up with more innovative ideas for combining beauty and tech.

She added: ‘I would love to continue playing in the world of tech merch – like the lip phone cases.’

Also on Thursday it was announced that Rhode has opened a pop-up store in London.

This month she debuted legendary 90s model Claudia Schiffer as the face of her Rhode beauty brand. She said she used 54-year-old Schiffer because she wanted her products to ‘transcend generations’

Also in her interview she talked the challenges of being a boss. Hailey said she is aware the journey for her brand is never going to be smooth but she’s determined to forge ahead and continue her success

‘Mistakes are going to happen … [there] will be bumps in the road, which are out of your control, but you need to pivot, run and work with them as they come,’ said the cover girl

It is has been a hard time for Hailey as her husband Justin has been mixed up in the ugly Diddy scandal because they used to hang out the Baby singer’s youth.

This week Hailey’s dad spoke out about the situation.

Her father Stephen Baldwin has described the pop star as ‘one of the bravest artists ever’, amid accusations about his former mentor P Diddy.

Sean Diddy Combs was charged with a host of Sєx trafficking and racketeering offences with upwards of 120 alleged victims already coming forward.

The rapper’s relationships with Justin, 30, has come under renewed scrutiny in the wake of the allegations, claims which Diddy denies.

Justin himself is said to feel ‘disgusted’ by the allegations against Diddy and wants ‘nothing to do with’ him.

Now his father-in-law Stephen has told the MailOnline that he is grateful his daughter Hailey can be there for the troubled star and credited her for helping Justin ‘survive’.

Justin Bieber’s famous father-in-law Stephen Baldwin has described the pop star as ‘one of the bravest artists ever’, amid accusations about his former mentor P Diddy; seen in September

Justin is said to feel ‘disgusted’ by the allegations against Diddy and wants ‘nothing to do with’ him