P Diddy’s 7 ‘calculated’ name changes make him ‘hard to trace’ and hide dark scheme

EXCLUSIVE: P Diddy’s whopping seven name changes are a “calculated move” which helps “make evidence or ᴀssociation hard to track down” due to his ever changing idenтιтy

P Diddy’s baffling amount of name changes may be hiding a more sinister secret.

In an exclusive interview with Daily Star, celebrity PR specialist Kayley Cornelius broke down the reasons behind Sean Combs’ unusual decision to change his name a whopping seven times throughout his career.

She explained: “P Diddy’s decision to rebrand multiple times wasn’t just about fitting into the rap culture of catchy nicknames; it appears to be a carefully calculated move, likely going against the advice of any PR team or record label.”

Kayley explained that many celebrities carefully work to “build and maintain a strong brand,” which is “essential” to their public image as it helps to “drive opportunities, shape public perception and enhance their work.” However, Diddy decided to do the opposite and the wild career move to “constantly switch up his idenтιтy” appears to be “more of a personal choice than a business choice”.

P Diddy has changed his names seven times throughout his career

P Diddy has changed his names seven times throughout his career

She continued: “Once a star establishes their name, it becomes harder to shift or escape it. In P Diddy’s case, frequent rebranding might have been a way to blur the lines, making it tougher for the public to keep up.”

The rapper was arrested on 16 September

The rapper was arrested on 16 September

“Using more generic names like Love or Swag dilutes the uniqueness of his brand, complicating efforts to trace him digitally, especially given how briefly his name changes have lasted. These names get buried in the vastness of the internet, making any evidence or ᴀssociation harder to track down. Interestingly, though, when it comes to promoting his music, P Diddy always returns to his core brand, suggesting he knows when to leverage his strongest ᴀsset.”

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