Discover Isabel Marant’s SS24 campaign featuring Gigi Hadid and Louis Baines

Luxury house Isabel Marant has unveiled its Spring Summer 2024 campaign starring top models Gigi Hadid and Louis Baines lensed by fashion pH๏τographer Robin Galiegue. In charge of styling was Emmanuelle Alt, with casting direction from Giulia Mᴀssullo and Piergiorgio Del Moro. Beauty is work of hair stylist Damien Boissinot, and makeup artist Karim Rahman.

The Spring Summer 2024 collection by Isabel Marant is a declaration of independence, that displays the designer’s flair for breaking the conventional mold. This season, the collection is a fusion of luxury and casual wear, with silk crepe T-shirts and cotton jersey dresses leading the charge, embodying the essence of summer’s insubordination.

Drawing deeply from the well of Art Nouveau, the collection embraces the movement’s signature ornamental curves and radiance. This historical influence is meticulously woven into the fabric of the collection through artisanal embroideries that sketch organic motifs across tulle tops and dresses. These pieces are accentuated by intricate lace collars, creating a harmonious dialogue between fabric and form. Adding a layer of mystique and celestial wonder, denim looks are adorned with gold thread constellation patterns.

Innovation in material and design is evident in the use of parachute fabrics and wedge clogs, which work together to elevate the silhouette. Structural silver earrings, floating like mobiles, catch and reflect the light with every step, adding a dynamic element to the ensemble. Isabel Marant’s Spring Summer 2024 collection is a celebration of femininity and lightness, wrapped in a poetic yet nonchalant desire. The culmination of this vision is most vividly seen in the wild and shimmering evening looks.