Sam Edelman commemorates two decades of influential design with its spring-summer 2024 collection, highlighted in a striking new campaign featuring Kylie Jenner. The star weara a bob-length hairstyle while elegantly captured by Chris Colls in black and white, underscoring the brand’s enduring appeal.

In her role as brand ambᴀssador, Jenner exudes sophistication and empowers through style. The images, set against a backdrop of understated luxury, showcase the star in sleek bodysuits, bodycon dresses, and bold coats. This stylistic choice highlights the brand’s signature footwear as well as new styles.

This collaboration marks Jenner’s latest foray into fashion campaigns, following her involvement with Khy Drop 004.

Classics such as the Hazel Pump, Bianka Slingback, and Felicia Ballet Flat receive a fresh presentation, reaffirming their timeless status, while paired with stockings. Meanwhile, introducing new designs like the Michaela Mary Jane and Leana Heel signals the brand’s continuous evolution.

Styled by George Cortina, Jenner’s appearance in the advertisements highlights modern femininity and style versatility. The campaign’s styling, complemented by Jesus Guerrero’s precise hair work and Ariel Tejada’s makeup artistry, offers a cohesive vision.

“I loved the way each pair fit me flawlessly and instilled a sense of confidence and beauty. I’m honored to be an ambᴀssador for the Sam Edelman brand, especially during their 20th anniversary which celebrates remarkable craftsmanship and a commitment to champion the power of people through footwear,” Kylie shares in a statement.