Kylie Jenner is a self-made billionaire who has built her empire through her makeup company, Kylie Cosmetics. Here are some strategies that have contributed to her success:

Leveraging social media
Kylie Jenner has a mᴀssive following on social media, with over 300 million followers across Facebook, Instagram, Snapchat, and Twitter. She uses her social media platforms to promote her products, announce product launches, and preview new items directly to her followers.

Exclusive distribution deals
Kylie Cosmetics signed an exclusive distribution deal with Ulta, a beauty retailer, which quickly boosted sales for Jenner’s company. Forbes estimates that Kylie Cosmetics sold $54.5 million worth of products in Ulta stores over the first six weeks of the deal.

Authenticity
Kylie Jenner has been authentic and true to herself, which has helped her build a loyal following. She has also been transparent about her struggles with anxiety and depression, which has helped her connect with her audience on a deeper level.

Shrewd business decisions

Kylie Jenner has made shrewd business decisions, such as expanding her product range to include a setting powder and bringing eyeshadows, powders, and bronzers to Ulta. She has also focused on expanding her brand beyond makeup, launching a skincare line and a clothing line with her sister.

Family support
Kylie Jenner’s mother, Kris Jenner, takes care of finance and PR in exchange for a 10% management fee she siphons from all of her kids. This has allowed Kylie to focus on her business while her mother handles the business side of things.

Despite some controversy over whether Kylie Jenner can truly be considered “self-made,” her entrepreneurial efforts are impressive. She has built a cosmetics empire, starred in reality TV shows, and made millions promoting products on Instagram. Kylie Jenner’s success can be attributed to her leveraging social media, making shrewd business decisions, and being authentic to herself.