Kylie Jenner’s mascara ad sparks controversy as fans question the truth and hype behind her claims. Transparency matters in beauty industry.

KYLIE Jenner has been criticized by her followers for the advertising of her newest beauty drop.

The youngest Kardashian-Jenner posted pics showing off the new mascara on Instagram.

Kylie Jenner Source — kyliecosmetics: our favorite deep brown liner,...

Kylie shared the product on both her personal page and her cosmetics page, but many fans were angered after they concluded that she wore false lashes for the sH๏τs.

The pH๏τos, which saw her with a spotlight focused on one eye, displayed the Hulu star’s hazel eyes, strong brows, and super long lashes.

Kylie captioned the pics on her personal account: “first everrrrrr MASCARA. I can’t wait to share it with you. Coming April 6 to KylieCosmetics.com @kyliecosmetics #kylashvolumemascara.”

However, the 25-year-old’s followers were quick to slam the ads.

One asked: “Okay but can we see the mascara without lash extensions?????”

Kylie Jenner accused of 'tricking' fans in new ad for star's 'ridiculous' new mascara | The Irish Sun
“How about you advertise with your real lashes and not extensions, SMH,” added another.

A third critic blasted: “Lmao. Try removing the filters and the falsies and show us the real product.”

“Ok this is getting ridiculous. How you gonna promote a product when you have LASH EXTENSIONS. Like, I’m so sick of influencers getting Botox and then selling skincare,” another criticized.

A fifth comment read: “STOP Could you at least be real?! Stop with the false lashes or individual lashes to make it seem like it’s all the mascara. It’s false advertising yo.”

Other Kardashians fans compared the images to Kylie’s Instagram Story with friend Hailey Bieber, which also focused on their eyes and brows and fueled speculation that the pair targeted Selena Gomez.

Calling back to the event, one person joked: “This was an accident???”

Another stated: “Don’t support bullies.”

EYE SEE YOU
Kylie has concerned fans, after they speculated that she may have gone too far with her alleged plastic surgery.

After an unedited picture of the mother-of-two at the Vanity Fair Oscars afterparty was released, some fans couldn’t help but point out how different she looked from her teenage years and speculated that she has had surgery.

Kylie was blasted for 'false advertising' in the set of pH๏τos focused on her long-lashed eyes
One shared the professionally-taken pH๏τo of her face from the event on Reddit and wrote: “I feel so sad for her that she permanently ruined her face.”

Another claimed she had had surgery to make herself look more wide-eyed.

“I’m amazed she can close [her eyes] at this point. Their plastic surgeon needs to lose his license wtf,” they wrote.

A third claimed Kylie – who admitted to getting lip fillers as a teenager – went under the knife too young.

The young businesswoman's followers begged her to 'show us the real product' without enhancements or filters
They posted: “She was just so young! I feel like most women really grow into their features throughout their 20s.”

Kylie has faced plenty of accusations over her changing appearance in the past.

Last month, critics wondered if she’d had a Brazilian ʙuтт lift, also known as a BBL.

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