Dolce & Gabbana has never recovered from backlash against the brand in China, when the designers released a video campaign in fall 2018 that showed Chinese model Zuo Ye attempting to eat oversized Italian foods with chopsticks.
A male voiceover appeared to mock the model’s efforts using suggestive phrases like, “Is it too huge for you?”
Designers Stefano Gabbana and Domenico Dolce have a history of inflammatory commentary that has often aligned the brand with anti-progressive values . . . gay adoption, for example, or in vitro fertilization [IVF].
It makes sense, then, that after originally calling the Kardashians “the most cheap people in the world”, Stefano and Domenico understand that the Kardashians are their best hope of regaining status in the luxury market.
Business life has never been the same for Dolce & Gabbana after that Italian spaghetti fiasco, and the Chinese have a very long memory.
Following sister Kim Kardashian’s fantastic Dolce & Gabbana Spring 2023 campaign released last week, Kylie Jenner goes to bat for Dolce & Gabbana Eyewear in a new campaign lensed by Mert & Marcus [IG].
Jenner shared the campaign with her 280m IG followers. That’s called reach!
An Upcharge Perhaps?
As for the Kardashian women being cheap, I’m sure that Stefano Gabbana and Domenico Dolce have paid a premium price for their prior insults against the family. Given the full range of their business savvy, the Kardashian women know their worth.
It wouldn’t surprised me if Mama Bear Kris Jenner added a 3-5 years, 5-10% penalty to the contract, right before their disbelieving eyes.
Cuz that’s how the Kardashian women roll, and AOC admires them for their moxie.
Good goddess! Could it be that one day the Kardashians will buy out Dolce & Gabbana? Their current sales hover at about $1 billion.
Consider also that they could go partners with an existing company, because these Italian male geniuses will never get a premium price for Dolce & Gabbana, after all their conservatives values controversy.
What a thought . . . I will have to mull this crazy idea over in my mind. Kim was taking SKIMS into China, but I can’t verify that it’s actually happened yet. ~ Anne
