It’s a good look, tbh.

Good morning, how are you celebrating Valentine’s Day this year? Chilling on the couch watching The Notebook and eating chocolate? Preferably with your significant other, a human and/or cat? Same!

Meanwhile, Kylie Jenner is busy doing billionaire things like prepping the launch of yet another Kylie Cosmetics collection, and she went ahead and rocked red hair for the campaign.

Obviously, this isn’t Kylie’s real hair—but I kinda wish it was because this shade of candy red looks 😍.

Also, here’s a fun fact that isn’t really relevant but I’m going to talk about anyway! Kylie appears to have been majorly influenced by Kim’s Valentine’s Day vibe last year, because the pH๏τographer responsible for this Kylie Cosmetics shoot also sH๏τ Kim’s viral candy hearts campaign in 2018.